Except to the guys who share the top billing.
One of them will emerge with his first championship and probably the title of best player in the game.
It could be James, the three-time MVP. Or it might be Durant, the league's scoring champion the last three years.
All they know is whoever it is won't have done it alone.
''Everybody is going to make the most out of the matchup of me versus LeBron, but it's the Thunder versus the Heat,'' Durant said Monday. ''One guy versus another guy, it's not going to be a 1-on-1 matchup to win the series, it's going to be all about the team.''
Maybe, but it's easy to get caught up in their individual brilliance.
It's the first time the MVP and scoring champ have met in the finals since 1997, when Michael Jordan's Bulls knocked off MVP Karl Malone and Utah.
They are friends and workout partners, play the same small forward position and are blessed with unlimited basketball talent. After years of waiting on a James-Kobe Bryant finals matchup that never materialized, the league gets one starting Tuesday that's perhaps even better, if not quite as sexy, to wrap up a successful season after the lockout.
''It's great for the NBA,'' Miami's Shane Battier said. ''I anticipate record ratings, which is great, so maybe we can get some of the escrow check back from the owners. First and foremost, that's why I'm excited to see Kevin Durant versus LeBron James. But selfish reasons aside, it's just a great matchup.
''There's so many young, great players in this league and established players and All-Stars. If you're a basketball fan, you're missing out if you're not watching this series.''
Both have sworn off Twitter, at least for the time being, James posted his last message on April 27 and Durant on May 1.
For now, KingJames and KDTrey5 will stick to making their statements on the court.
''Kevin is locked in on what he needs to do to help the team win,'' Thunder All-Star point guard Russell Westbrook said. ''It's going to be a great series for both teams and hopefully we can come out with the win.''
James is back for a third crack at his first championship, his Cleveland Cavaliers swept aside by San Antonio in 2007 just a couple of weeks before Durant was drafted by the then-Seattle SuperSonics with the No. 2 pick in the draft.
James fell short again last year in his first season with Miami, then carried the Heat to another chance with victories in the final two games of the Eastern Conference finals against the Celtics, starting with a sensational, 45-point, 15-rebound Game 6 performance in Boston.
''You know, third time in the finals in nine years, there's a lot of guys who don't get there once,'' Heat guard Dwyane Wade said. ''Of course, that right there in itself is an honor. But you want to win one. You want to get there and win one. Obviously, LeBron wants to win a championship. I can't say that he wants to win more than the next man, than anybody on OKC. I can't say that. But obviously he wants to win and get another opportunity. I'm sure he will try to seize it a little bit better than he did the first two times.''
A disappointment last year in the Heat's six-game loss to Dallas, James has said he's been in a better frame of mind this season and is looking forward making up for his previous failure.
''I didn't play well. I didn't make enough game-changing plays that I know I'm capable of making and I felt like I let my teammates down,'' he said.
''I'm happy and I'm humbled that I can actually be back in this position less than 12 months later to do a better job of making more plays, more game-changing plays out on the floor on a bigger stage. So we'll see what happens.''
Though their core of Durant, Westbrook, sixth man of the year James Harden and Serge Ibaka are all 23 or younger, the Thunder enter as the favorites in their first finals appearance since moving to Oklahoma City from Seattle in 2008.
With signs backing the Thunder hanging from buildings throughout the city, Oklahoma City has watched Durant grow up from the player who arrived here as the rookie of the year. He received some guidance along the way from James, who reached out to Durant when he was in high school and then invited him to his home in Akron, Ohio, to work out last summer.
''For me, I understood what the situation he was getting himself into being drafted as high he was, and the things that came with being drafted to a team that needed a marquee player or superstar,'' James said. ''You know, from Day One I always lent my hand out to guide him if he needed it through anything, and that's on and off the floor, because to that point I seen everything, and I'm still learning. ...
''Our relationship is really good. Our relationship is going to continue to grow and I'm happy to be in this position where I can compete against him.''
Only one can be considered the best player in the game, and it's probably the guy who walks out of this series as a champion.
''I think it's going to bring the best out of both of them, and it's going to be the best for the game,'' Wade said, ''and it's going to be a great show.''
LeBron vs Durant, Heat vs Thunder, in NBA finals
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Kate Moss: British women show too much flesh
She told Grazia magazine in the UK that English women struggle to dress appropriately during the summer because they are not used to the heat.
"When you're driving down the road in the summer, the English people... It’s not our natural thing, no. So it's 'put it awaaaaaay!'"
The fact that the model was snapped this week wearing a sheer dress without a bra suggests it's the quality of the flesh, not the quantity, that makes her wince.
However, there may be another reason for the conflicting views. Moss, who no stranger to these sorts of wardrobe malfunctions, revealed to Grazia that she's in character when she chooses her outfits.
"I don't think of it as 'Ooh, it's me'. I think, 'Who do I want to be?'"
So that Kate Moss you see half-naked and worse for wear in the glossy magazines - that isn't really her, she just being a really good actress.
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